Caribana began as the dream of ten enthusiastic
individuals from diverse backgrounds but with a common West Indian
heritage. They called their organisation the Centennial Committee.
On July 28, 1967 it was formally incorporated as the Caribbean
Committee for Cultural Advancement, but later changed to the Caribbean
Cultural Committee-Caribana (January 15, 1969). Their dream was
the construction of a monument of goodwill, a confirmation of
Caribbean culture and a statement of belonging to their adopted
land, Canada
.
This dream was forged in the heady days of 1967,
when Canada was celebrating its Centennial and the West Indian
community was asked to make a contribution which would enhance
the celebrations of Expo '67. It took the form of a colourful
parade down Yonge Street. George Bancroft, former executive director
in the Ministry of Culture and Recreation, wrote in Caribana's
1980 Souvenir Magazine:
"I
saw the first [parade] in 1967. It was spontaneous, exuberant
and a lot of fun. This was organized, I believe, by Dr. Al Liverpool
and his colleagues. I recall this first venture was made to coincide
with the celebration of our Canadian Centenary. I remember the
groups assembling on Bloor Street outside the Varsity Stadium
. . . and proceeding east along Bloor to Yonge, then down Yonge
Street. It was one of the first grand public statements of the
West Indian presence in Canada."
The
dream persists today for over 200,000 revellers, well-wishers
and patrons, who celebrate in the parade down University Avenue
or on Olympic Island in late July and early August each year.
Caribana's struggles
over the last seventeen years are part of the painful learning
experiences of a non-profit organisation endeavouring to stage
one of Canada's major tourist attractions. These experiences would
have been sufficient to daunt the spirit of most volunteer organisations
and to cause their early demise. However, Caribana has tenaciously
survived throughout these years. The survival and success of Caribana
is the story of the men, women and children in the community who
have played a role in its support.
What were the guiding principles of the organisation, and how were
these principles followed? What aims were enunciated and how successful
was Caribana in achieving them? As stated by Romain Pitt, a Toronto
lawyer born in Grenada who was one of the founding directors:
"The
most important thing to remember was that there were three features
in designing the organization. We wanted a large board of directors.
We decided, on the basis of the history of failures of other organizations,
it was important to have enough people to do the job. As a result
of that decision, the odds were that we could attract highly skilled
(and influential) people to the Board. The Board had to be apolitical.
By virtue of its decision not to take political sides, it would
be possible to have people of many different persuasions working
together.Membership was voluntary. The Letters Patent state that
the directors shall serve. . . without remuneration, and no director
shall directly or indirectly receive any profit from his position.
Because of the size of the Board, there would always be a core
of dedicated and unselfish people to call on."
The organization has consistently maintained these principles throughout
the years even though a twenty-one-member board has been unwieldy
at times. In October 1983, through constitutional amendment the
number was reduced to fifteen.
The committee's first aim was the promotion of Caribbean culture.
Culture is loosely defined as the manifestation of a people's
heritage through the spoken and written word, song, dance and
works of art. In this area Caribana has been eminently successful
in planning, organizing, promoting and displaying the best available
components of West Indian artistic talent in Toronto. The second
aim was to acquire, maintain and operate a community centre. Other
aims refer to the recognition and support of similar organisations;
the sponsorship of events of a social or recreational nature;
the acquisition and use of gifts in the furtherance of these aims
and the undertaking of financial endeavours in the pursuit of
its objectives. However, the objectives were more difficult to
achieve than originally anticipated. The difficulties experienced
resulted partly from the nature of the organisation, its structure
and its role in the community.
The form and function
of the organisation changed considerably over the years. What
was originally conceived as a celebration for a single event in
1967 became a continuing program. Liverpool - a medical practitioner
at Doctor's Hospital in the College-Spadina Avenue area-was the
driving force behind the formation of the Centennial Committee.
He and his group contacted various West Indian island governments
to obtain their support in the venture. The response was tremendously
positive. Local Toronto businessmen and community groups were
also extremely excited by the prospect of participating in this
event. Al's drive and infectious enthusiasm were helpful in attracting
support.
The committee's tasks were made easier by the excitement generated
by the commitment of local and West Indian governments, airlines,
tourist boards, artists and interested individuals. For the first
time in Canada a West Indian exposition of cultural events which
would parallel Canada's main event, Expo '67 in Montreal, was
going to be staged in Toronto. As a result of the strong, positive,
community response, the Centennial Committee decided with the
support of Metropolitan Toronto and the City of Toronto Councils,
to hold the event on Olympic Island for one week. The Centennial
Ball at Casa Loma and the parade of costumed bands down Yonge
Street began the show. Eric Lindsay, a lawyer and founding director,
said: "We are pleased that the West Indian governments were prepared
to contribute artistic talent and to pay for the transportation
of the artists from Trinidad, Jamaica, etc. Local businessmen,
individuals and groups also gave unstintingly of their resources
of time, money, expertise and products. Contributions of plants,
straw hats, food, posters, advertisements, promotions, were happily
made. We had good help, plenty of it and at little or no cost."
The 1967 celebrations were successful in terms of impact on the community-the
demonstration of the capability of a volunteer group with no prior
experience to orchestrate one week of intense activity and the
satisfaction of the participants in the celebration of a national
event. The success of the 1967 celebrations was due in large measure
to the donations, assistance and contributions of the emerging
Black community and the active participation of mainstream Canada
in a colourful and happy affair.
In
1968 Caribana harnessed the energy and
drive that was built up with the momentum of 1967. The focus was placed on doing something
for the West Indian community, which created changes in the growth
of the organisation. The Cultural Committee felt that in the emerging
West Indian community- composed mainly of graduates, students,
businessmen and recent immigrants-there was a need to provide
social services such as assistance with immigration matters.
In addition to Caribana shows, the committee pursued its social objectives
by sponsoring interpretative dance classes in 1969 and 1970, together
with a drama group which presented two plays by Caribbean playwrights,
the formation of a steel band and the provision of practice facilities
and the sponsorship of lectures and seminars for new immigrants
from the Caribbean to aid their understanding of and adjustment
to Canadian life. From October 1970 to April 1971, the committee
offered temporary accommodation to the Black Youth Organisation
whose primary purpose was to assist underprivileged Black Youth.
Non-West Indians who were previously active in the organization and in
the development of the festival became onlookers. The organization,
now called the Caribbean Committee for Cultural Advancement, was
structured around a board of directors, whose executive committee
was responsible for the formal administration of the organization.
The remaining six directors contributed ideas, suggestions and
advice through ad-hoc subcommittees. The main subcommittees dealt
with business, social and cultural activities, research, public
relations and recreation. A Carnival subcommittee, composed of
members and band leaders, was formed to organize and plan the
Caribana parade which was increasing in size and complexity. Like
most volunteer organizations, the committee relied on assistance
from members and supporters to perform the many functions associated
with staging such an event, from the development and distribution
of print material to the erection of stage lights. Archibald Bastien,
a founding director and a professional engineer, worked closely
with city officials in providing electric power to Olympic Island.
Individuals, like Peter Marcelline, a City Planner and long-standing
founding member, donated their vacation time to perform many functions
from the collection of tickets to the dispensing of beer.
In 1967 community support for Caribana was given in time, money and
expertise. However, in the ensuing years, this same support was
left to the organization itself. The expense of renting halls,
an office, equipment, booths, island ferries, chairs and tables
and providing for artists' fees, prize monies, printing, advertising,
security and insurance was increasingly difficult to meet. The
organisation was forced to appeal to the provincial government
for assistance. This situation deteriorated to the extent that
in 1974 the chairman, Mr. Elmore Daisy, presented to the province
a brief in which he wrote: "The Caribana festival is our major
source of revenue. While we can justifiably claim that the past
six Caribana events have been culturally successful, we have been
able to realize only minimal amounts of net revenue. The 1970
Extravaganza experiment left us with a deficit of some $16,000
which we have reduced to some $2,500 total indebtedness. In brief
then, net profit from each year's function was barely sufficient
to enable the organisation to keep functioning on a year-round
basis.
We therefore, request that you consider favourably this application
for a grant of $25,000 in support of general activities and to
finance in part our planned community activities on a continuing
basis."
The grant request was denied. Shorn of support in 1974, without viable
assets and already committed to the event, directors signed personal
loan guarantees to obtain the needed funds. Two years later, the
province awarded a rival group of Carnival band leaders, called
the Carnival Development Association, $20,000 to stage a Carnival
parade scheduled for Caribana week. At that time, the committee
received only a permit for the same event.
For the next five years, 1976-81, the future of the organisation was
in doubt. Other groups captured the essence and spirit of Carnival
and built upon the concept to stage various summer productions.
George Lowe, the first treasurer and a member of the Centennial
Committee, said in reference to the Centennial parade: "It was
the first time that West Indians had given anything to Canada.
You can now see the effects in other parades where the costumes
are much more colourful and people seem to enjoy themselves more
on the street."
While the impact of colour was indeed significant in other street festivals
in Toronto, it was not until the expected summer Caribana festival
was threatened, because of increasing deficits in 1982 and 1983,
that provincial grants in excess of $7,500 were made available
to the group.
The present organisation looks to a future bright with hope. New directions
are being pursued with a more efficient organisation. The Ministry
of Citizenship and Culture has committed its support together
with the assistance of the Metropolitan Toronto Police Force.
Caribana's place in the history of the city as a multicultural
centre is assured.